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Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2013 / No. 1

Ovchinskaia E. V. TV Consumption Practices of Men and Women: Evolution, Condition, Tendencies

(Moscow University for the Humanities,
Analytical Centre “Video International”)

Abstract ◊ The author analyzes the gender differences in everyday TV consumption practices and the evolution of TV behavior of men and women over the second half of the 20th — the beginning of the 21st c. under conditions of socio-cultural changes in Russia.

Keywords: television, TV consumption practices, men, women, Internet.

Ovchinskaia Ekaterina Vitalievna, postgraduate of the Sociology Department at Moscow University for the Humanities, senior sociologist of the Sociological Studies Department of the Analytical Centre “Video International”. Tel.: +7 (495) 730-15-67. E-mail: Research adviser — Doctor of Science (sociology), professor I. A. Poluekhtova.


Citation: Ovchinskaia E. V. Televizionnye praktiki muzhchin i zhenshchin: sostoianie, evoliutsiia, tendentsii // Znanie. Ponimanie. Umenie. 2013. № 1. S. 238–244.



Vasil'ev, S. A. (1997) Reklama kak faktor transformatsii otechestvennogo televideniia : dis. ... kand. sotsiol. nauk. M.

«Liudi-XXI»: innovatsionnyi sloi obshchestva. Opisanie proekta (2008) [Elektr. resurs] // Fond «Obshchestvennoe mnenie». URL: (data obrashcheniia: 5.05.2012).

Sergeeva, O. V. (2009) Domashnii televizor: ekrannaia kul'tura v prostranstve povsednevnosti. SPb. : Izd-vo S.-Peterburgskogo un-ta, 2009.

Firsov, B. M. (1971) Televidenie glazami sotsiologa. M. : Iskusstvo.

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"Knowledge. Understanding. Skill" No. 4 2017
 The No. 4 2017 of the
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What kind of higher education will be at the end of the XXI century?
 global and unified for the whole world
 local with the revival of traditions of national educational models
 something else
 there will be no necessity for it in general
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