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Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2013 / No. 1

Pogosian A. V. The Principles of the Formation and Development of Requirements for Advertising Industry Professionals

(Moscow University for the Humanities)

Abstract ◊ The article examines the issues related to the formation of the main market demands for specialists in postmodern society. It studies the problems of non-compliance of the market requirements and the skills and abilities of graduates. The author gives some basic recommendations for the conceptualization, acceptance of norms and rules that affect the formation and development of a young professional.

Keywords: socialization, identification, motivation, professionalism.

Pogosian Anna Vaginakovna, postgraduate of the Sociology Department at Moscow University for the Humanities, brand manager in Rusagro-Center LLC. Tel.: +7 (495) 363-16-61. E-mail: Research adviser — Doctor of Science (philosophy), professor Val. A. Lukov.


Citation: Pogosian A. V. Printsipy formirovaniia i razvitie trebovanii k spetsialistam reklamnoi otrasli// Znanie. Ponimanie. Umenie. 2013. № 1. S. 251–254.



Gosudarstvennyi obrazovatel'nyi standart vysshego professional'nogo obrazovaniia. (2000) M. : Ministerstvo obrazovaniia Rossiiskoi Federatsii.

Federal'nyi zakon «O reklame» [Elektr. resurs] // Kodeksy i Zakony RF. Pravovaia navigatsionnaia sistema. URL: (data obrashcheniia: 12.12.2012).

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Moscow University for the Humanities

"Knowledge. Understanding. Skill" No. 4 2017
 The No. 4 2017 of the
Journal "Knowledge.
Understanding. Skill"
 is issued

What kind of higher education will be at the end of the XXI century?
 global and unified for the whole world
 local with the revival of traditions of national educational models
 something else
 there will be no necessity for it in general
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