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Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2014 / No. 1

Ganyushin A. A. Prospects for the Development of Visual Communication by Means of Digital Photography

(Lomonosov Moscow State University)

Abstract ♦ The article discusses new opportunities offered to users of modern information and communication technologies in connection with the recent discoveries in the field of digital photography. The trend emerged in the late 2000s and was called "computational photography". Today its potential is beginning to be realized at the level of mainstream users. One can assume that this technology can radically change our understanding of the possibilities of photography per se. This process requires a close attention of researchers.

The aim of the article is to analyze the process of computational photographys development that results in far-reaching changes in the practices of mass communication. Nowadays the technologies of computational photography are predominantly implemented in the amateur and mobile segments of the market.

The author supposes that the new technology can provide the ever-expanding community of amateur users of computational photography with unique means for the fulfilment of creative potential. In prospect, new functions may prove to be popular among professional photojournalists as well. It is also important in the context of the convergence between professional and amateur photography. This phenomenon can be found both in the field of technology (development of the class of cameras for power users prosumers) and in the economic and socio-cultural spheres. One of the most significant results of the new processes in the media sphere is the phenomenon of citizen photojournalism.

Keywords: visual communication, new media, computational photography.


Ganyushin Alexander Aleksandrovich, lecturer of the New Media and Communication Theory Department of the Faculty of Journalism, Lomonosov Moscow State University. Postal address: 9 Mokhovaya St., Moscow, Russian Federation. Tel.: +7 (495) 629-4365. E-mail: envercon@gmail.com. Research adviser Candidate of Science (philology), associate professor I. I. Zasurskiy.

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Citation: Ganyushin, A. A. (2014) Perspektivy razvitiia vizual'noi kommunikatsii sredstvami tsifrovoi fotografii [Prospects for the Development of Visual Communication by Means of Digital Photography]. Znanie. Ponimanie. Umenie, no. 1, pp.  301305. (In Russ.).

Submission date: 10.12.2013.

RUSSIAN VERSION


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