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Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2011 / No 1

Koshliakova M. O. Image in the Mass Communication System

(The Russian State University of Tourism and Service, Moscow City)

Abstract ◊ Mass communication system supplies the need of society for specific types of image forming the virtual space of social communications. Mass communication tools reproduce stereotype collective concepts, normative axiological standards, which appear in the form of images’ activity. Role differentiation of social objects determines the directions for image development.

Keywords: image, society, stereotypes, mass communication.

Koshliakova Maria Oskarovna — a Candidate of Science (pedagogy), associate professor of the Department “Public Relations” at the Russian State University of Tourism and Service. Tel.: +7 (495) 940-83-60. E-mail:


Citation: Koshliakova M. O. Imidzh v sisteme massovoi kommunikatsii // Znanie. Ponimanie. Umenie. 2011. № 1. S. 218–224.



Bogomolova, N. N. (2010) Sotsial'naia psikhologiia massovoi kommunikatsii : ucheb. Posobie dlia studentov vuzov. M. : Aspekt Press.

Mechkovskaia, N. B. (2004) Semiotika: Iazyk. Priroda. Kul'tura: Kurs lektsii : ucheb. posobie dlia studentov filol., lingv. i perevodoved. fak. vyssh. ucheb. zavedenii. M. : Izdatel'skii tsentr «Akademiia».

Kastel's, M. (2000) Informatsionnaia epokha: ekonomika, obshchestvo i kul'tura. M. : GU-VShE.

Ivanov, D. V. (2002) Virtualizatsiia obshchestva. SPb. : Peterburgskoe Vostokovedenie.

Perelygina, E. B. (2002) Psikhologiia imidzha. M.

Ul'ianovskii, A. V. (2008) Korporativnyi imidzh: tekhnologii formirovaniia dlia maksimal'nogo rosta biznesa. M. : Eksmo.

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