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Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2012 / No. 2

Poluekhtova I. A. Television in the Public Opinion and Everyday Life of the Russians

(Analytical Center “Video International”, Moscow City;
Moscow University for the Humanities)

Abstract ◊ The article analyzes various aspects of Russian viewers’ attitude to con-temporary television based on the results of the monitoring social research “Television Through the Eyes of TV Audience” (2000–2011).

Keywords: television, television viewing, TV audience, everyday life, public opinion, social practices, TV content.

Poluekhtova Irina Anatolievna, Doctor of Science (sociology), professor of the Sociology Department at Moscow University for the Humanities, the head of the Social Research Department at the Analytical Center “Video International” (Moscow City). Tel.: +7 (499) 374-60-21. E-mail:


Citation: Poluekhtova I. A. Televidenie v obshchestvennom mnenii i povsednevnoi zhizni rossiian // Znanie. Ponimanie. Umenie. 2012. 2. S. 166–172.


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