Riabchikov A. V. To the Definition of Advertising Specialty

(M. T. Kalashnikov Izhevsk State Technical University)

Abstract ◊ Based on the results of a marketing and sociocultural analysis, the article gives a definition of advertising specialty. This definition may be used for the elaboration of advertising novelties theory and the simplification of the relationships between contract specifiers, manufacturers and consumers of specialties.

Keywords: advertising specialties, marketing communications, sociocultural analysis.

Riabchikov Aleksey Viacheslavovich, Candidate of Science (engineering), associate professor, the head of the Technology of Industrial and Creative Materials Processing Department at M. T. Kalashnikov Izhevsk State Technical University. Tel.: +7 (3412) 59-96-34. E-mail: ryabch@istu.ru

Citation: Riabchikov A. V. K opredeleniiu reklamnogo suvenira // Znanie. Ponimanie. Umenie. 2013. № 1. S. 160–166.

RUSSIAN VERSION

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