The journal (print)
is indexed in:

Russian Science Citation Index

Ulrich’s Periodicals Directory

CrossRef

СiteFactor

Научная электронная библиотека «Киберленинка»

The online version
is indexed in:

Russian Science Citation Index

Orphus system
Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2013 / No. 1

Riabchikov A. V. To the Definition of Advertising Specialty

(M. T. Kalashnikov Izhevsk State Technical University)

Abstract ◊ Based on the results of a marketing and sociocultural analysis, the article gives a definition of advertising specialty. This definition may be used for the elaboration of advertising novelties theory and the simplification of the relationships between contract specifiers, manufacturers and consumers of specialties.

Keywords: advertising specialties, marketing communications, sociocultural analysis.


Riabchikov Aleksey Viacheslavovich, Candidate of Science (engineering), associate professor, the head of the Technology of Industrial and Creative Materials Processing Department at M. T. Kalashnikov Izhevsk State Technical University. Tel.: +7 (3412) 59-96-34. E-mail: ryabch@istu.ru

Download

Citation: Riabchikov A. V. K opredeleniiu reklamnogo suvenira // Znanie. Ponimanie. Umenie. 2013. № 1. S. 160–166.

RUSSIAN VERSION


BIBLIOGRAPHY (TRANSLITERATION)

Bernadskaia, Iu. S., Marochkina, S. S., Smotrova, L. F. (2005) Osnovy reklamy : uchebnik / pod red. L. M. Dmitrievoi. M. : Nauka.

Bove, K. L., Arens, U. F. (1995) Sovremennaia reklama : per. s angl. Tol'iatti : Izdatel'skii dom «Dovgan'».

Bystrova, T. Iu., Khismatullin, A. K. (2009) Suvenir — eto ser'ezno : sotsial'no-kommunikativnyi analiz suvenira. Ekaterinburg : Reklamnaia studiia «ra4.ru».

Gol'man, I. A. (2002) Reklamnaia deiatel'nost': Planirovanie. Tekhnologii. Organizatsiia. M. : Gella-print.

Degtiarenko, A. (2008) Karl Linnei siuda eshche ne dobiralsia [Elektr. resurs] // RAPPS.ru. Portal russkoi assotsiatsii postavshchikov i proizvoditelei suvenirov. URL: http://rapps.ru/main.mhtml?Part=43&PubID=4638 (data obrashcheniia: 12.12.2012).Evstaf'ev, V. A., Iasonov, V. N. (2005) Chto, gde i kak reklamirovat'. Prakticheskie sovety. SPb. : Piter.

Men'shikov, A. M. (2007) Vystavka+suvenir=? // Suvenirka. № 4. S. 30–31.

Praktika dareniia biznes-suvenirov (2008) [Elektr. resurs] // Segment. Otraslevoi resurs industrii suvenirov i podarkov. URL: http://www.suvenir.segment.ru/review/suvenir/praktika_dareniya_biznes_suvenirov/ (data obrashcheniia: 12.12.2012).

Razrabotka i tekhnologii proizvodstva reklamnogo produkta (2006) : uchebnik / pod red. L. M. Dmitrievoi. M. : Ekonomist.

Rep'ev, A. P. (2005) Mudryi reklamodatel'. M. : Eksmo.

Romanov, A. A. (2007) Psikhologicheskie aspekty vospriiatiia reklamnykh suvenirov // Suvenirka. № 6. S. 9–12.

Suvenirnaia produktsiia. Preimushchestva ispol'zovaniia suvenirnoi produktsii [Elektr. resurs] // Centrsuvenir.ru. URL: http://www.centrsuvenir.ru/8.html (data obrashcheniia: 12.12.2012).

Ul'ianovskii, A. V. (2008) Marketingovye kommunikatsii : 28 instrumentov milleniuma. M. : Eksmo.

Sharkov, F. I. (2006) Sovremennye marketingovye kommunikatsii : slovar'-spravochnik. M. : Al'fa-Press.



to top


Moscow University for the Humanities


"Knowledge. Understanding. Skill" No. 4 2017
 The No. 4 2017 of the
Journal "Knowledge.
Understanding. Skill"
 is issued


What kind of higher education will be at the end of the XXI century?
 global and unified for the whole world
 local with the revival of traditions of national educational models
 something else
 there will be no necessity for it in general
© The Editorial Board of the Informational Portal for the Humanities
"Knowledge. Understanding. Skill"

The Portal is registered by the Federal Service of Supervision over Observance of Legislation
in Mass Media Sphere and Protection of the Cultural Inheritance.
Registration certificate Эл ФС77-25026 of the 14th of July, 2006.

Яндекс цитирования  Rambler's Top100

Developed by: "Internet Factory"