Abstract ◊ The article reveals the concept of Shakespeare indistry thoroughly.
Keywords: Shakespeare industry, Shakespeare, mass culture, everyday culture.
Zakharov Nikolay Vladimirovich — a Ph.D., the vice-director of the Institute of Fundamental and Applied Studies of
Moscow University for the Humanities, full-member of the International Academy of Science (IAS), academic secretary of the Shakespeare Committee of the RAS. Tel.: (495) 374-75-95. E-mail: nikoltine@yandex.ru
Gaydin Boris Nikolaevich — a senior researcher of the Institute of Fundamental and Applied Studies of
Moscow University for the Humanities. Tel.: (495) 374-59-30. E-mail: barbarious@mail.ru
