Golman I. A. The Russian Market of Modern Art in Terms of Marketing

(Moscow University for the Humanities)

Abstract ◊ The article provides an analysis of the problems of the market of contemporary art in Russia from the point of view of a marketing expert. The author gives a definition of the work of art as a commodity. The paper shows the main differences between the art market and other segments of the market. The applicability of standard marketing procedures to art market is indicated.

Keywords: art market, artwork, commodity, art marketing, commercial promotion, art facilities, contemporary art in Russia.

Golman Iosif Abramovich, Candidate of Science (engineering), professor of the Theory of Advertising and Mass Communications Department at Moscow University for the Humanities. Tel.: +7 (499) 374-54-51. E-mail: i7591@yandex.ru

Citation: Golman, I. A. (2013) Rossiiskii art-rynok sovremennogo iskusstva s tochki zreniia marketologa [The Russian Market of Modern Art in Terms of Marketing]. Znanie. Ponimanie. Umenie, no. 4, pp. 195–201. (In Russ.).

Submission date: 15.08.2013.

RUSSIAN VERSION

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