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Main page / "Knowledge. Understanding. Skill" Journal / Contents / 2014 / No. 2

Lisovich I. I., Makarov V. S. Research Project “Virtual Shakespearean Sphere: Transformations of Shakespearian Myth in Modern Culture”

The article was written within the framework of the project “Virtual Shakespearean Sphere: Transformations of Shakespearean Myth in Modern Culture” supported with a grant from the Russian Foundation for the Humanities (No. 14-03-00552ŕ).


(Kazan State University of Culture and Arts, Russian State University for the Humanities),
(Kazan [Volga Region] Federal University)

Abstract ♦ The project is devoted to cultural analysis of the virtual world as a universal phenomenon of modern global culture, national cultures and subcultures, taking the epoch of Shakespeare and its modern representations as its case.

Virtual Shakespearean sphere is a cluster of cultural phenomena, which have arisen historically around the personality and works of William Shakespeare as an iconic figure, including attempts at his “decanonization”. Virtual Shakespearean sphere is a comprehensive product of mass conscience aiming at a socially and culturally uneven audience and acts as a new aesthetic reality in the virtual world.

The topicality of proposed study lies in its focus on the process of virtualization of Shakespearean sphere in various forms of modern global culture, since current virtual projects are based on imagination techniques effectively employed by theatre, literature, graphic art and other forms of art as far back as in the days of Shakespeare. The subject selected for analysis (the culture of Shakespeare’s England and the history of its representations) is also important as it was the period when the forming of modern-type national culture began, accompanied by the rise of numerous utopian projects, imaginary representations of national past and imperial future.

A comprehensive study of virtual Shakespearean sphere will allow us to expose the character and development of Shakespearean myth, have a detailed look at how the constants of national and global cultural thesaurus emerge and function in elitarian, mass, quotidian and educational media. It will also bring us closer to historic Shakespeare’s England, giving an opportunity to show how each new period adds new forms and technologies of creative apprehension.

Another factor providing special meaning to the studies of Shakespearean sphere in modern culture is the Shakespearean jubilee celebrations of 2014 and 2016 (the 450th anniversary of the playwright’s birth and the 400th of his death).

The proposed research has a high degree of novelty. Despite an abundance of existing works on separate aspects of the subject presented (theatre, cinema, pictorial arts), the nature of Shakespearean sphere remains as yet undescribed. Utilizing the achievements of interdisciplinary cultural research, we now have to outline the fluid essence of the phenomenon of virtual Shakespearean sphere and comprehend its nature, as well as the potential of its development in cultural studies and other areas of modern humanitarian thought.

We plan to analyze the structure and contents of the notions of “virtual world” and “Shakespearean sphere”, focusing on their elements and changes in technologies and forms of expression of Shakespearean sphere as one of virtual worlds in culture, which have become a constant of global cultural thesaurus. Our objective is to demonstrate how the virtual Shakespearean sphere expands, diversifies and gets more complex; how a new sociocultural and aesthetic reality rises in the virtual world.

Keywords: cultural studies, interdisciplinary research, media culture, W. Shakespeare, Shakespearean sphere, virtual worlds, cultural constants, formation of the Shakespearean myth, new aesthetic reality, contemporary virtual world, sociocultural communications, visual studies, thesaurus analysis.


Lisovich Inna Ivanovna, Candidate of Philology, Associate Professor, Department of Philosophy and Culturology, Kazan State University of Culture and Arts, Doctoral Candidate, Department of the History and Theory of Culture, Russian State University for the Humanities. Postal address: 3 Orenburgskiy Tract, Kazan, Russian Federation, 420059. Tel.: +7 (843) 277-59-07. E-mail: mag-inna@yandex.ru

Makarov Vladimir Sergeevich, Candidate of Philology, Associate Professor, Department of Translation Studies, Institute of International Relations, History and Oriental Studies, Kazan (Volga Region) Federal University. Postal address: 1/55 Pushkin St., Kazan, Russian Federation, 420111. Tel.: +7 (843) 292-20-90. E-mail:  Vladimir.Makarov@ksu.ru

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Citation: Lisovich, I. I. and Makarov, V. S. (2014) Nauchno-issledovatel'skii proekt «Virtual'naia shekspirosfera: transformatsii shekspirovskogo mifa v sovremennoi kul'ture» [Research Project “Virtual Shakespearean Sphere: Transformations of Shakespearian Myth in Modern Culture”]. Znanie. Ponimanie. Umenie, no. 2, pp. 264–282. (In Russ.).

Submission date: 23.04.2014.

RUSSIAN VERSION


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